Hastings Overland

Below are a couple of images, as well as a promotional video, captured on assignment for Hastings Overland (www.hastingsoverland.com).

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We traveled a customized version (with a strong overlanding twist) of the Pacific Marine Circle, on Vancouver Island, an experience that has been labeled a "Signature Canadian Experience" by Destination Canada.

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The goal was to provide Hastings Overland with creative assets to promote and showcase their fully equipped overland rentals, as well as one of their many, highly customizable, Vancouver Island itineraries.

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One of the challenges to be faced on this assignment was conveying the 'off-the-beaten-path' nature of these trips; familiar spots and compositions were out of the question for these rugged off-road-ready Jeeps. It's a challenge I relish, and I think the images show it. 

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You can read a blog post about this trip here

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In their words: